Order-Routine Specification
The stage of the business buying process in which the buyer writes the final order with the chosen supplier(s), listing the technical specifications, quantity needed, expected times of delivery, return policies, and warranties.
Source:
Kotler, Philip & Armstrong, Gary (2014). Principles of marketing (15th ed.). Pearson Education Limited
Kotler, Philip & Armstrong, Gary (2014). Principles of marketing (15th ed.). Pearson Education Limited
No comments:
Post a Comment