Business Buyer Behavior
The buying behavior of organizations that buy goods and services for use in the production of other products and services that are sold, rented, or supplied to others.
Source:
Kotler, Philip & Armstrong, Gary (2014). Principles of marketing (15th ed.). Pearson Education Limited
Kotler, Philip & Armstrong, Gary (2014). Principles of marketing (15th ed.). Pearson Education Limited
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